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Anonymised composite case study · 4 weeks

Scoping and remediating client alt text as an agency

How a digital agency turned a vague “fix accessibility” request into a scoped media-library engagement: prove the gap, prioritise money pages, QA AI drafts, and report coverage the client can renew.

Composite, anonymised example based on typical OpptiAI agency remediation patterns. Figures are illustrative for teaching the SOP — not a testimonial from a named agency or client.

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Before

  • Client brief“Make images accessible”
  • Proof of gapAnecdotal / no shared sample
  • Delivery modelJunior clicks in Media Library
  • ReportingHours logged, no coverage %

After

  • In-scope attachments with reviewed alt~85%
  • Kickoff proofPublic-page audit PDF + screenshots
  • Delivery modelScan → generate → QA sample → save
  • ReportingCoverage % + before/after samples

What we did

  1. Scoped in-scope content (posts, pages, top product templates) and decorative policy in the SOW.
  2. Ran free public-page audits on 5–10 URLs before kickoff to size the visible gap for the proposal.
  3. Prioritised money pages and high-traffic templates before the long-tail library.
  4. Bulk-generated drafts in batches; seniors QA’d a sample each batch against the house style guide.
  5. Reported coverage %, leftover backlog, and a monthly “new uploads” retainer option so gaps do not reopen.

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