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Trust & transparency

Editorial and evidence policy

How we keep OpptiAI content useful, current, transparent, and safe to cite — including disclosures on commercial comparisons and composite evidence.

Last reviewed 24 July 2026

What we publish

OpptiAI publishes WordPress image SEO guides, accessibility workflows, product comparisons, free tools, Learn video companions, and methodology-led reports. Content is educational and does not constitute legal, accessibility, SEO, or financial advice.

Sources and claims

We prefer primary documentation, official plugin listings, product pricing pages, standards such as WCAG, and clearly described first-party measurements. Quantitative claims should include a source or methodology. If the evidence is not available, we soften or remove the claim.

Comparisons and commercial disclosure

OpptiAI builds the Alt Text product discussed on this site. Comparison pages disclose that relationship, identify where competitors are stronger, and carry a last-reviewed date. Features and pricing can change, so readers should verify purchase decisions on each vendor’s current page.

AI-assisted writing

AI may help with drafting, structure, or editing, but a human reviews product facts, links, claims, and recommendations before publication. AI output is not treated as a source of product truth.

Case studies and audit data

Composite workflow examples are prominently labelled illustrative and are not presented as named-client testimonials. Anonymised audit aggregates remain unpublished until the stated eligibility threshold is reached; site URLs, domains, and contact details are not exposed in public stats.

Corrections and updates

Material changes add an updated or last-reviewed date. We correct broken links, stale product facts, and unsupported claims when found. Questions or correction requests can be sent to support@oppti.dev.

Authorship and expertise

Guides and comparisons are attributed to OpptiAI and, where relevant, to founder Benjamin Graham Oats on the author page. Product experience comes from building and operating the WordPress Alt Text plugin — not from selling consulting engagements as proof.

Related: Author page · Audit methodology · About OpptiAI

FAQ

Are OpptiAI case studies real named customers?

No. Published case studies are labelled composite and anonymised. They teach workflow and measurement — they are not testimonials from named brands.

Why are State of WordPress Image SEO percentages sometimes hidden?

Aggregates stay unpublished until the methodology’s eligibility threshold is met. We would rather show collection progress than invent industry averages.

Do comparison pages disclose that OpptiAI sells a competing product?

Yes. Competitor and alternatives pages state that OpptiAI builds Alt Text, note where suites or compressors remain the better fit, and show a last-reviewed date.

Who reviews AI-drafted content?

A human reviews product facts, links, claims, and recommendations before publication. AI may assist with structure; it is not a source.